Liza Myers Borches, Owner and President of CMA's Volvo Cars of Charlottesville, is a 4th generation Virginia car dealer. Her great grandfather, H. Carter Myers, founded Petersburg Motor Company in 1924, and the family has been part of the Virginia automotive landscape ever since.

As the company expanded outside it began operating as Carter Myers Automotive (CMA) and Liza's grandfather and then father both joined the family business. 

When Liza graduated from the UVA McIntire School of Commerce, she went to work for American Honda. In 2003, she joined CMA and returned to her hometown of Charlottesville. Her first role was purchasing the Volvo franchise and serving as its General Manager. The company continued to grow and now has 13 dealerships in Central Virginia. Liza is now President and CEO of all Carter Myers Automotive businesses. 

Today, Volvo Cars of Charlottesville is the only Volvo dealership and authorized Volvo Service center in the area. We serve not only Charlottesville and surrounding counties, but also Staunton, Harrisonburg, Waynesboro and Lexington. We have an extensive Wholesale Volvo Parts network throughout Central Virginia and provide Volvo Parts to hundreds of independent shops and DIY customers. 

CLICK HERE to meet the rest of our Volvo team members.

Carter Myers Automotive is still family and employee-owned. Our 15 dealerships, 17 franchises, and 650+ employee-owners are committed to customer satisfaction. With a variety of products, a huge selection and financing that fits, we are here to meet your needs.

After more than 95 years in the automotive industry, our family's traditional values of integrity, respect and customer service are still the hallmarks by which we do business. Our mission is to build a happy family of customers by doing things right and doing things right the first time. We promise to provide the best purchase and service experience in the Commonwealth of Virginia.

CLICK HERE to read more about CMA's family history. 


CMA's Volvo Cars of Charlottesville

3150 Berkmar Drive
Directions Charlottesville, VA 22901

  • Sales: (434) 295-4125
  • Service: (434) 295-4126
  • Parts: (434) 295-4127

Sales Hours

  • Monday 8:30AM - 6:30PM
  • Tuesday 8:30AM - 6:30PM
  • Wednesday 8:30AM - 6:30PM
  • Thursday 8:30AM - 6:30PM
  • Friday 8:30AM - 6:30PM
  • Saturday 10:00AM - 4:00PM
  • Sunday Closed

Service & Parts Hours

  • Monday 7:30AM - 5:00PM
  • Tuesday 7:30AM - 5:00PM
  • Wednesday 7:30AM - 5:00PM
  • Thursday 7:30AM - 5:00PM
  • Friday 7:30AM - 5:00PM
  • Saturday 8:00AM - 12:00PM
  • Sunday Closed